SMS – if my life were a TV show it would be called…
Above Pike Place - texting location for NTIA
I’ve been flying around the country the last couple of weeks running the SMS center for a campaign with the NTIA to raise awareness for the DTV transition in demographics who may not yet be aware of the switch in June.
The way it works is you project an image onto the side of the building and encourage people to text. The SMS messages scroll through. I ran the projector and SMS center. This was the same system used in the Obama campaign in battleground states during the general election.
The most popular creative used was “If My Life Were a TV Show It Would Be Called…”
- DTV outreach SMS text event
- Above Pike Place – texting location for NTIA